Launch campaign
CATEGORY
CPG, alcohol
BISHOP CIDER CO.
Bishop Cider Co. has been brewing up unique, flavorful craft hard cider in Dallas, Texas since 2014. The new core offering, Nectar, made its way to the Bishop lineup to take on Angry Orchard Crisp Apple as the brand rapidly expanded distribution across the country, and Eastciders Texas Honey to double down on defending its Texas home turf.
OBJECTIVE
Create share-worthy social videos to highlight the launch of Bishop's new imperial cider, Nectar.
Angry Orchard Crisp Apple
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A macrobrewed liquid, jolly rancher apple- flavored, not ideal for sipping in the heat.
CATEGORY
Competitors: full faux
Eastciders Texas Honey
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A half-assed flavored liquid from a brand that's more about their Instagram than their product.
Bishop Cider Co. Nectar
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A classic-pressed, unfiltered cider crafted to be bright, crisp, and refreshing.