Expertise
CREATIVE BRIEF WRITING + BRIEFING CAMPAIGN DEVELOPMENT WORKSHOP FACILITATION
BRAND POSITIONING PERSONA DEVELOPMENT CUSTOMER JOURNEY MAPPING COMPETITIVE ANALYSIS TRENDSPOTTING PRIMARY RESEARCH INITIATIVES SURVEY DESIGN FOCUS GROUP MODERATION
SYNDICATED DATA AUDIT PRODUCT DEVELOPMENT BRAND IDENTITY PROPRIETARY DATA ANALYSIS
Brands I've worked with
Experience
January 2025-Present
Brand Planning Director
HLK
Brands: Envu, BOK Financial, new business team
November 2022-January 2025
Associate Director, Brand Strategy
Publicis Groupe [Razorfish]
Brands: Starbucks Rewards, Labcorp, First Hawaiian Bank
July 2021-November 2022
Senior Strategist
Publicis Groupe [Hawkeye]
Brands: FedEx, Texas Capital Bank, Wolters Kluwer, Chase
January 2021-July 2021
Senior Brand Strategist
3Headed Monster
Brands: Tropical Smoothie Cafe, Southwest Airlines, Bishop Cider Co.
June 2016-January 2021
Brand Planner
The Richards Group
Brands: Dave’s Killer Bread, Shiner Beers, American Cancer Society, Keurig Dr Pepper (A&W Root Beer, Schweppes, Snapple, Straight Up Tea), Firehouse Subs, Driscoll Children’s Hospital, Lavazza, Main Event Entertainment, SMU, UCHealth
August 2014-November 2015
Marketing + Comms Coordinator
Skagit Regional Health
External outreach coordination and marketing comms for healthcare service lines
July 2013-March 2014
Marketing Coordinator
Southeast Orthopedic Specialists
Marketing, event and engagement management for high-profile physicians
Education
2023
Miami Ad School
Certificate
Strategy Director program
2016
Miami Ad School
Portfolio
Account Planning program
2015
Washington State University
Master of Arts
Strategic Communication
2012
University of Idaho
Bachelor of Science
Advertising; minor in Journalism