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MIAMI AD SCHOOL

In 2016, after four years of corporate marketing and a left-brain heavy graduate program, I was compelled to fulfill a long-time desire to attend portfolio school. Undertaking twelve weeks of strategy courses, creative assignments and research study, I emerged as a brand planner at the top of my class and ready to take on a new path in my marketing career.

Why Miami Ad School? Because many have said that it is the "Harvard" of advertising and creativity.

During the program, I completed classes regarding the following: brief writing, agile strategy methodology, insight mining, qualitative & quantitative research, measuring impact, pitching new business, social content & media planning, portfolio-building and pitch class where we worked with teams (planning, art direction and copywriting) to build integrated campaigns for real brands.

STUDENT PROJECTS

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© 2024 Kelsey Damon
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